Montañita, Ecuador, was once a quiet fishing village along the Pacific coast, known only to locals and a few adventurous travelers. In the 1960s and 70s, it began attracting surfers and backpackers drawn to its powerful waves and laid-back atmosphere. Over time, Montañita evolved into a vibrant beach town, blending Ecuadorian traditions with international influences brought by travelers from around the world.

Despite its growth, Montañita has retained its bohemian charm, with rustic bamboo huts, artisan markets, and a deep-rooted surf culture. The town has also become a hub for eco-tourism and alternative lifestyles, attracting yogis, artists, and free spirits. Today, it is one of Ecuador’s top destinations, offering a mix of adventure, nightlife, and cultural richness while still embracing its fishing village origins.